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Vector Capital to Take Majority Stake in Experian’s Cross-Channel Marketing Business

San Francisco -- Paul Hastings LLP, a leading global law firm, announced today that the firm represented Vector Capital and ExactTarget Co-Founder Peter McCormick in the acquisition of a majority stake in Experian’s Cross-Channel Marketing business. The transaction was signed on March 31, 2017, and is expected to close in the second calendar quarter of 2017.  As part of the transaction, Experian will retain a 25% stake in the business, and Brian Cassin, CEO of Experian, will join the new company’s board of directors.  Vector Capital is a leading global private equity firm specializing in transformational investments in established technology businesses. 

Private Equity and M&A partner Dana Kromm led the Paul Hastings team, which also included associates Scott Mollett and Jonathan Williams.

At Paul Hastings, our purpose is clear — to help our clients and people navigate new paths to growth. With a strong presence throughout Asia, Europe, Latin America, and the U.S., Paul Hastings is recognized as one of the world’s most innovative global law firms.